The Civil Rights of Martin Luther King Jr. essays

The Civil Rights of Martin Luther King Jr. essays The life story of the civil rights patriot Martin Luther King Jr. started with his birth in Atlanta, Georgia in 1929. His father, Martin Luther King Sr. was a Baptist minister and preached for civil rights. When young Martin grew up, he knew he wanted to follow in his father footsteps and become a minister. In 1955, King was asked to lead a bus boycott in Montgomery. It started when Rosa Parks was arrested for refusing to give up her seat to a white passenger. For one year, which the boycott lasted, he was arrested and jailed, repeatedly threatened, and his home was bombed. The boycott ended later that year when the Supreme Court outlawed segregation in public transportation in Alabama. This was his first victory in the civil rights movement. In the following year, he decided to move back to Atlanta to become co-pastor with his father. In 1963 he was back in Birmingham, Alabama, where he led a massive civil rights campaign, organizing drives for black voter registration, desegregation, and better education throughout the South. During that time he led the unforgettable March on Washington where he delivered his famous "I Have a Dream" speech to millions of viewers across the nation. The next year he was awarded the Nobel Peace Prize. He went on to launch his first major northern campaign in Chicago. Black Baptists were there opposing him, and a mob of Ku Klux Klan members and Neo-Nazis met his marchers. With all that he had said and done, on April 3, 1983, he said: "I have been to the mountaintop and seen the promised land." Sadly, the following day he was shot to death in Memphis Tennessee. Nearly 500,000 of his loyal admirers attended his funeral. It was the end of his civil rights crusade. Prejudices always have and will always exist among people. The prejudices this nation faces now, and has faced for years is racial oppression and segregation. Martin Luther King had a dream. He didn't want people to be "judged by the col...

Simplest alkylphenols isomeric mixtures Essay Example

Simplest alkylphenols isomeric mixtures Essay Example Simplest alkylphenols isomeric mixtures Essay Simplest alkylphenols isomeric mixtures Essay a mixture of 1-hexanol and 2-heptanol, or a ketone Separation via Ester or salt formation: The female parent spirits enriched with p-cresol ( e.g. , to a m/p ratio of 35: 65 ) from the precipitation with sodium ethanoate can respond with oxalic acid to give the semiester or diester, which is precipitated on chilling to 20 A °C. The ester is separated and so hydrolyzed by heating with H2O at 85 % in the presence of the several nonionic dissolver. The oxalic acid may be precipitated on chilling and recycled. The p-cresol dissolves in the organic dissolver, from which it is isolated by distillment. The jumping usage of both procedures separates m- and p-cresol about wholly { 4 } Alkylation with Isobutylene: Alkylation of m-/p- cresol mixture gives a mixture of butylated m-cresol and p-cresols. Dealkylation of either or both of these merchandises makes it possible to acquire pure m-cresol and p-cresol. Uses O-cresol O-cresol can be chlorinated to 4-chloro-o-cresol and can be used as a get downing stuff for the production of chlorophenoxyalkanoic acids, 4-chloro-2-methylphenoxyacetic acid and 2- ( 4-chloro-2-methylphenoxy ) -propionic acid ; these acids are of import as selective weedkillers. A smaller proportion of o-cresol can besides be nitrated to 4,6-dinitro-o-cresol, which can be used in the production and distillment of cinnamene as a polymerisation inhibitor. O-cresol of high pureness is now being processed to epoxy-o-cresol novolak rosins which are utile as sealing stuffs for incorporate circuits ( french friess ) . Normal choice o-cresol is besides employed in the alteration of traditional phenol-formaldehyde rosins. O-cresol is besides of import as a precursor of assorted dye intermediates, of which the most of import in footings of measure is o-cresotinic acid ( o-hydroxymethylbenzoic acid ) produced by the kolbes synthesis. { 5 } This acid can besides be used in the pharmaceutical industry. O-cresols can be used as a dissolver, straight or after it has been hydrogenated to 2-methylcyclohexanol or 2-methylcyclohexanone. O-cresol in the signifier of its carbonated ester is used as a get downing stuff in the synthesis of coumarin. Alkylation of o-cresol with propene green goodss carvacrol, which is used in aromas and as an antiseptic. Alkylated with isobutene, little sums of o-cresols can be used as get downing stuffs in the production of antioxidants and in the production of constituents used for thermic recording stuffs. M- and p- methyl phenols A mixture of these two isomers can organize a starting stuff for contact insect powders like O, O-dimethyl-O- ( 3-methyl-4-nitrophenyl ) thionophosphoric acid and O, O-dimethyl-O- ( 3-methyl-4-methylthiopheny ) thionophosphoric acid. Although pure m-cresol can besides function this intent. M-cresol is used in the synthesis of phenyl m-tolyl quintessence ( m-phenoxytoluene ) , which can so be oxidized to m-phenoxybenzaldehyde, which can served as a edifice block in the production of insect powders of the pyrethroid type. An of import get downing stuff for the synthesis of vitamin E is 2,3,6-trimethyphenol, this can be produced by the selective methylation of pure m-cresol with methyl alcohol. Alkylation of m-cresol with isobutene green goodss 6-tert-butyl-m-cresol which can be condensed with sulfur bichloride to give 4,4A?-thiobis ( 6-tert-butyl-m-cresol ) , an of import antioxidant for polythene and polypropene. More antioxidants are produced from 6-tert-butyl-m-cresol by condensation with butyraldehyde or crotonaldehyde. In Japan, amination of m-cresol is used to bring forth m-toludine 4-chloro-m-cresol which is used as a germicide and preservative can be produced by selective chorination of either pure m-cresol or a mixture of m-/p-cresols. An of import field of application for proficient methyl phenol mixtures is the production of modified phenoplast rosins by condensation with methanal. The suitableness and monetary value of methyl phenol mixtures for this purpose depends on their content of m-cresol, the most reactive of the three isomers. Cresol mixtures are extremely of import as dissolvers for man-made rosin coatings ( wire enamels ) . { 5 } Impersonal phosphorous acid esters which are used as fire immune hydraulic fluids, additives in lubricators, air filter oils and flameproof plasticisers for PVC and other plastics can be produced from mixtures of m-/p-cresols that do non incorporate the o isomer. Due to its bactericidal and fungicidal belongingss, methyl phenols can be used as germicides in soap. Condensation of methanal with cresolsulfonic acid and Sulfonation of novaks obtained from methyl phenols are used to bring forth man-made tanning agent. Cresols are besides used as wood preservatives. Cresols are used in Ore floatation, fiber intervention, as metal degreaser, as pull outing dissolvers, and as agents for taking carbonisation sedimentations from internal burning engines. Hydrogenation of methyl phenols green goodss methylcyclohexanol and methylcyclohexanone which are used in the pigment and fabric industries. Xylenols Xylenol or dimethylphenol is an arene compound with two methyl groups and a hydroxyl group. The name xylenol comes from xylol and phenol Xylenol occurs in six isomeric signifiers: Commercially, 2-6 xylenol is considered to be the most utile out of the six isomers. Properties The Physical belongingss are shown in the affiliated tabular array: Xylenols are colourless crystallising compounds that are soluble in intoxicant, propanone, and in many other organic dissolvers. They are less soluble in H2O than the methyl phenols { 5 } . There sourness is by and large lower than that of methyl phenol, except for 3,5-xylenol. They are normally soluble in aqueous Na hydrated oxide but the extent of solubility depends on the isomer. The chemical belongingss are similar to that of the methyl phenols Separation: Crude xylenols can be separated into its different isomers by fractional distillment. The different isomers at the matching boiling point are highlighted below. 2,4-xylenol and 2,5-xylenol are contained in the fraction boiling point at 208-212 A °C at 101.3 kPa. Crystallization method is used to divide these isomers since the difference in their boiling point at 101.3 kPa is 0.2 C 2,3-Xylenol is isolated from a fraction boiling at 215-218 A °C by selective dephenolation with dilute aqueous Na hydrated oxide, debut of the free phenols into milk of calcium hydroxide, and depriving with steam ; it can so be purified by recrystallization from benzine { 5 } 3,5-xylenols is crystallized by chilling the fractions with boiling points scope of 218-221 C, 3,4-xylenols is besides obtained this manner but with a fraction of boiling points of 223-225 C Separation of 2,6 xylenols: In the azeotropic distillment of the m-/p-cresol fraction with steam, 2,6-xylenol crystallizes from the condensate. 2,6-Xylenol can be distilled from cresolate caustics because of its lower sourness, after which it is obtained from the condensate by extraction with benzene.. In fractions rich with 2,6-xylenol like the one obtained from synthesis by the methylation of phenol, the 2,6-xylenol can be separated from m- and p-cresol and other phenols by countercurrent extraction with aqueous Na hydroxide-hydrocarbon mixtures. Uses Xylenol mixtures can be used as dissolver for wire enamels, germicides, fabric aides and in ore floatation. Xylenol-formaldehyde rosins can be manufactured from mixtures rich in 3,5-xylenols and xylenols with two H atoms in the o- and p-positions Nontoxic plasticiziers and trixylenyl phosphates which are used as fire-retardant hydraulic fluids can be produced from Xylenols that are without an o-methyl group. 2,4-/2,5-Xylenol mixtures constitute natural stuffs for antioxidants, particularly those intended for gasolene ( e.g. , 6-tert-butyl-2,4-dimethylphenol ) and rubber [ e.g. , 2-methyl-1,1-bis ( 2-hydroxy-3,5-dimethylphenyl ) propane ] . { 5 } Pure 2,5-xylenol is besides used in the pharmaceutical industry for the production of lipid reducing agents. 2,6-xylenols is primary used to bring forth poly ( phenylene oxide ) resins. Oxidation of 2,6-xylenol gives 2,6-xylenol dimer, a forte monomer to bring forth epoxy rosins for encapsulating advanced semiconducting materials. { 6 } Condensation of 2,6-xylenol with acetone green goodss 2,2-Bis ( 4-hydroxy-3,5-dimethylphenyl ) propane ( tetramethylbisphenol A ) which is used as an intermediate for polycarbonates whose belongingss are similar to that of poly ( phenylene oxide ) resins. Treated with ammonium hydroxide, 2,6-Xylenol outputs 2,6-dimethylaniline, which is used in the industry of pesticides and besides in the production of pharmaceuticals. Xylenols are besides used in little sums in the synthesis of dyes and in the production of aromas. Feedstock: There are several paths to bring forth methyl phenols and xylenols runing form natural paths to man-made paths, some of which are listed below: Sythentic paths from methylbenzene Splitting of cymene hydroperoxide Methylation of phenol Production from coal pitch Production from naptha checking The feedstock required mostly depends on the production path and the specific isomers required. The procedure paths are extensively covered in subdivision 4 Safety Cresols and xylenols burn the tegument and mucose membranes through debasement of proteins, likewise to phenols. Initially white and later chocolate-brown black necroses appear on the tegument. { 5 } Certain persons may demo hypersensitivity symptoms in add-on to the caustic consequence. Absorption occurs even more quickly when the compounds are in the liquid province. Severe harm to the wellness can happen even if the open portion of the tegument is comparatively little. Inhalation of the compounds besides leads to severe poisoning whose symptoms includes concern, giddiness, sickness, purging, muscular vellication and depending on the badness, loss of consciousness. As these compounds are quickly absorbed through the tegument, a causal intervention of the toxic condition is non yet in being, although a good first assistance step would be to rinse it off the tegument every bit shortly as possible. A mixture of polythene ethanediol and ethyl alcohol in the ratio of 2:1 has been proven to be the most suited for this intent and it is extremely recommended that it is readily available in countries where methyl phenols and xylenols are being handled. It is besides recommended that when working with these two compounds, it should be done in closed setup if possible. Suites should be good ventilated and safeguards such as air locks and gas compensation technique should be in topographic point to avoid the inspiration of cresol/xylenol vapor. With brassy point of the different isomers of both compounds runing from 80-87 C, the storage and transit are handled with extreme attention. Cresols and xylenols are normally stored in well-sealed containers in a cool and good ventilated country. During transit, well-sealed and protective containers are besides used ; the high flammability and the caustic nature of the substances are besides indicated on the label. Further information sing the safety and handling of methyl phenols and xylenols can be found in the MSDS included in the appendices and subdivision 4 Environmental Consideration Cresols and xylenols are readily biodegradable, although cresol degrades faster than xylenol. Waste H2O incorporating 900mg/l of methyl phenols can be treated utilizing biological works with appropriately adapted bacteriums. In the environment, methyl phenols are degraded at low concentrations, particularly by bacteriums that are widely distributed in the dirt and H2O ( peculiarly Pseudomonas species ) . Degradation by other beings, including barms, Fungis, algae, and higher workss, every bit good as by photolysis, is besides known. { 6 } Because of these grounds methyl phenols and xylenol do non prevail in the environment. Due to its toxicity in H2O, there are rigorous Torahs regulating their release into the aquatic environment. Liquid methyl phenols and xylenols can be absorbed with absorbents like sawdust, peat or diatomaceous earth and so later fire off in particular incineration workss. â€Å"Solidified merchandises should non be dissolved, but removed automatically. Concluding residues can be neutralized with 2 3 % aqueous Na hydrated oxide and flushed with plentifulness of H2O into suited drains taking to a biological effluent intervention plant† Cresols and xylenols nowadays in waste gas watercourses can be removed by scouring the watercourse with sodium hydrated oxide or by firing. Adsorption on activated C is another method that can be used ; this method can roll up up to 0.5kg of cresols/kg. The adsorbate is recovered when the activated C is regenerated. Market and Resources Size The entire production of methyl phenol was estimated to be 175,000 t/a, of which 105 000t was produced via man-made path and 70 000t via natural paths. Approximately 42,000t are produced in the United States, 50,000t in Europe, 58000t in Japan and 25000 T in South Africa. The natural methyl phenol comes from the gasification of coal, from coaking of coal and exhausted refinery caustics in a ratio of 50:35:15. { 7 } The entire end product of methyl phenols have been worsening in the past decennary, this fact can be attributed to a figure of grounds which includes worsening markets, the entryway of 2,6-xylenol manufacturers into the o-cresol market, the outgrowth of South Africa in the market for purified methyl phenols, the worsening handiness of coal pitchs from coking procedures and of exhausted refinery caustics, and the increasing environmental costs. Approximately 165,000t of xylenols are produced yearly, chiefly from United States, Western Europe, and Japan. Xylenol mixtures histories for 30 000 40 000 T, 2,6-xylenol for 125 000 T, and the staying single isomers ( particularly 2,4- , 2,5- and 3,5-xylenol ) , obtained by synthesis or isolated from mixtures, for 10 000 T. Xylenol mixtures are chiefly obtained from exhausted refinery caustics and coal pitchs in the United States, South Africa and Europe As mentioned earlier, there are several procedure paths to methyl phenols and xylenol, nevertheless the most utilised 1s are: Production from coal pitch Production from naptha checking Methylation of phenol Synthesis paths from methylbenzene. The inside informations for each of the named procedure paths will be covered in the ulterior facet of this study, below is merely an lineation of the procedure paths and states where it is being utilized. Production FROM COAL TAR Historically, Cresylic acids ; a corporate name for the mixture of methyl phenols phenol and xylenol have been produced from coal pitch isolated during the gasification or carbonisation of coal. The chief feedstock for this procedure is coal pitch and the merchandise is normally a mixture of methyl phenol, phenol and xylenols. Countries and makers that employ the usage of coal pitch in the production of Cresylic acid are outline as follows: Cresylic acids have been traditionally produced from low-temperature coal pitchs in the United Kingdom, with the most outstanding manufacturer being Coalite chemicals. Cresylic acids and 3,5-xylenols are produced in Germany by RuA? tgers VFT AG utilizing coal pitch chemical science â€Å"CdF Chimie in France and Nippon Steel Chemical Co. of Japan have besides been bring forthing some coal pitch based cresols† { 1 } SASOL of South Africa is a major manufacturer of Cresylic acid, and it has been reported methyl phenols of 99 % pureness can be supplied for selected clients. Production FROM NAPTHA CRACKING In the USA, methyl phenols and xylenols have been produced from the naphtha fractions from catalytic thermic snap. The merchandises normally contain up to 1 % C6-C8 phenols. Sulphur Compounds such as alkyl and aryl thiols are treated with concentrated alkalic solutions in a procedure known as sweetener and methyl phenols and xylenols are recovered from exhausted acerb washes, bring forthing Na cresolates/xylenolates. The composing of the exhausted acerb cresolates scopes from 20-25 % of C6-C8 phenols and 10-15 % sulfur compounds. The acerb washes are so collected by companies that produce methyl phenols of which Merichem of Houston, Texas is the most outstanding. This method is largely confine to the USA because of the deficiency of cresolates feedstocks in other states. METHYLATION OF PHENOL This procedure is mostly used for the production of o-cresols and 2,6 xylenols, the procedure consists of merely one reaction measure based on phenol, which is comparatively expensive. Separating the merchandises can besides be dearly-won because of the similarity in boiling points. This procedure can either be carried out in the vapor stage or the liquid stage, with the most common path being the vapour stage path. Methylation in the vapour stage is utilized by: General Electric Co. in the United States ( capacity 5000 t/a of o-cresol and 70 000 t/a of 2,6-xylenol ) Inspec Fine Chemicals ( once Man-made Chemicals, now a portion of Laporte ) in the United Kingdom ( capacity 10 000 t/a of o-cresol and 2,6-xylenol, but the works is besides used for the production of 2,4-xylenol by methylation of p-cresol and for 2,5-xylenol and 2,3,6-trimethyphenol by methylation of m-cresol ) Chemopetrol in the Czech Republic ( capacity 10 000 t/a of o-cresol, m/p-cresol, 2,6-xylenol and other xylenols ) Nippon Crenol ( joint venture of Asahi Chemical Industry and Nippon Steel Chemical Company ; capacity 8000 t/a of o-cresol and 15 000 of t/a 2,6-xylenol ) , GEM Polymers ( joint venture of General Electric Company, Mitsui Chemicals Co. , and Mitsui Toatsu Chemicals ; ( capacity 2500 t/a of o-cresol and 11 500 t/a of 2,6-xylenol ) , Mitsubishi Gas Chemical Company ( capacity 5000 t/a of 2,6-xylenol ) and Honshu Chemical Industry Co. ( capacity 5000 of t/a 2,5-xylenol and chiefly 2,3,6-trimehyphenol by methylation of m-cresol ) all of which are in Japan Synthesis paths from methylbenzene There are three possible man-made paths from methylbenzene Sulfonation of methylbenzene Alkylation of methylbenzene with propene Chlorination of methylbenzene Sulfonation of methylbenzene: Sulfonation of methylbenzene is normally used in the production of p-cresol and o-cresol. Companies that makes usage of this procedure includes Inspec Fine Chemicals in United Kingdom ( 15000 -16000t/a ) Konan Chemicals, Japan ( 4000t/a ) Atul limited in India ( 5500t/a ) Commercial workss that employ the usage of Alkylation of methylbenzene with propene includes Mitsui Petrochemical Industries Limited and Sumitomo Chemical Co. Ltd which are both in Japan. The capacity of the workss are about 20,000t/a The lone commercial works in the universe that uses chlorination of methylbenzene is operated by BAYER AG in Germany. Easy handiness of Cl at a low monetary value might hold made Bayer s works still attractive. { 7 } Market Although used in aromas and nutrient additives, the chief markets for methyl phenol and xylenol are in the pharmaceutical and agrochemical industries. Pharmaceutical industry Cresol and xylenol derived functions, particularly p-cresol derived functions have been used as an of import intermediate in the pharmaceutical industry. Compounds derived from p-derivative include dilitiazem hydrochloride and trimethoprin. P-cresol derived functions such as Para-anisic aldehyde and p-anisic intoxicant have been used as feedstock for production of of import majority drugs. P-anisic aldehyde is used as a critical natural stuff in production of Dilitiazem. Dilitiazem hydrochloride is a calcium antagonist high blood pressure drug. It produces its antihypertensive consequence chiefly by relaxation of vascular smooth musculus and the attendant lessening in perepheral vascular opposition. The magnitude of blood force per unit area decrease is related to the grade of high blood pressure { 7 } . Introduced in the 1970s dilitiazem is presently being produced in Japan, India, Israel and Holland with the planetary production estimated at 1000t/a. it has been reported that there is expected growing of about 7-8 % in production of Dilitiazem during the following few old ages. It is besides of import to observe that India is presently the largest maker of p-anisic aldehyde. P-cresol have besides replaced Gallic acid as the get downing stuff for the production of 3,4,5-trimethoxy benzaldehyde which is later used in the synthesis of trimethoprim. States that make usage of the engineering for the for the synthesis of trimethoprin from 3,4,5-trimethoxy benzaldehyde includes USA, Canada, UK, Germany, France, Switzerland, Spain, Denmark and India. The planetary demand for trimethoprim is estimated to be around 500t/a with about 300t/a produced in India. These are merely two named illustrations of how methyl phenols and xylenols can be utilized in the pharmecutical industry. They serve as edifice blocks to legion other drugs which includes vitamin E. Going into the elaborate production of each drug produced is beyond the range of this study. However because of their huge application, the pharmaceutical industry is a moneymaking market for methyl phenol and xylenol and their derived functions. Agrochemicals The germicide, bactericidal and antifungal belongingss of Cresylic acids have been known for the last 60 old ages. Cresols were used in domestic application as bactericidal and para-chloro-meta-cresol is besides used as wood preservatives. However, it is non merely the first coevals derived functions of single methyl phenols but secondary and even third derived functions that have proved to be really of import works growing regulators or agrochemicals apart from their utilizations as family insect and pest repellants { 7 } As mentioned with the pharmaceutical industry, methyl phenol and xylenol are of import intermediate used in the production of agrochemicals, traveling into inside informations of the different agrochemical produced would be diversing from the chief intent of these study.

The role of Executive management Essay Example | Topics and Well Written Essays - 1000 words

The role of Executive management - Essay Example Executive management is familiar with the subject matter, but they have decided to hire a specialist in this sphere. Executive management view training as an integral pan of the process of quality management and a continual need for the process of staff development. This audience will have to ensure that new training project meets government regulations and guidelines. In half a year, they will need to gather information and compare results of two training systems: web-based training and the traditional one. Then, they will analyze results and efficiency of new project. Department managers are responsible for work coordination, planning, control and organizing. Also, they are responsible for developing and maintaining procedures in conjunction with other depart mental heads for recruitment and training; ensuring adequate safety precautions, etc. Department management is not familiar with the subject-matter and will show resistance to change. Most of them are afraid of the introduction of new technology or methods of working. Also, they can resist new programs because of uncertainty over changes in responsibilities and the increased responsibilities. Web-based training project will have a great impact on their work changing relations with employees, sphere of influence and responsibilities. The change management activities for this audience will include communication with employees to create positive attitudes towards change. They will have to assess employees' skills and assign specific courses for diverse audiences. Also, department management wil l be required to learn how to use the system and monitor completion of the courses once a month. The information they need is: the level of knowledge, task completion, possible difficulties (Senior, 2001). Manufacturing hourly employees and supervisors are responsible for product quality and minimal quantity of defective articles and spoilage. They are not familiar with the subject-matter which can create additional problems for department management. Also, many companies of this type hire low qualified hourly employees with lack of experience to perform a particular type of work. Performance deficiencies can result from motivational problem which is closely connected with lack of skills. Resistance to change can be high among hourly employees who need to spend additional time and efforts on training. New web-based project can be seen as unnecessary expense to achieve output targets. The responsibilities of sales personal include: advising board of directors on marketing policy; plan and execute all the activities for assessing and creating consumer demand and for the sale, storage and distribution of the company's goods; provide market research; sales promotion; control of distribution; control of sales personnel, etc. It is possible to assume that sales personal is familiar with the subject-matter if the company follows B2C and B2B marketing. For sales staff, new web-based project will help to reduce skills shortages, and increase emphasis on flexible working attitudes, create opportunities to develop and update their skills and experiences. This group will not resist change process familiar with the web-based facilities and projects. The main activities for employees and

Marketing Communication Plan of Ryanair Case Study

Marketing Communication Plan of Ryanair - Case Study Example There is no doubt that this unpalatable media propaganda about the lapses in the operations of Ryanair is threaten to exacerbate the dwindling fortunes of a potentially successful company in the wake of stifling competition in the low cost industry. It is against this background that management have committed themselves to the goal of reversing the tide of negative publication against Ryanair through a comprehensive media communication plan to be implemented in the 2009 business year. Ryanair understands that the process of realizing the comprehensive goals enshrined in the communication plan must of necessity reverberate amongst our global clientele base. We risk being pushed out of business by the contemporary challenges of the twenty first century. As an outcome of a broad based consultation exercise, Ryanair's immediate formal marketing quest is to target low and medium income earners, civil servants, students and seasonally unemployed people. For good reasons the current recession in the global economy as predicted by the World Bank is expected to run into the whole of 2009 into the early parts of 2010; the effects of the economic slowdown is definitely a fall in income levels which will compel people to opt for low flights to serve their traveling needs. The primary mission of the communication plan is to genera... The primary mission of the communication plan is to generate and sustain awareness about the innovative ingredients contained in the customer service package for the medium to long term framework. Aggressive promotional materials that will purposefully address the customer's needs as an integral component of the operations of the company. The plan will also allow for the efficient location of relevant customer information. For the 2009 marketing year, there will be considerable attention on such vital issues policy decisions, facilities, the introduction of new services, online platform for the discussion of enhancing marketing programs. Whilst pursuing these provisions, the communication plan will encourage continuity in the current list of workable marketing strategies that have served customers well in the last few years. It is expected that by so doing, the platform will be created to usher in the communication plan using a workable coordination of marketing activities. Objectives of the Marketing Communication Plan The strength of the communication plan lies in its ability to explicitly identify and recognize the following foundational objectives as the key to the success of the marketing policies of Ryanair. To positively impact on the attitude of our discontented customers with the view of attracting new customers; To be able to reach out to approximately 80% of air travelers within and outside Europe with the message of innovation in our transforming company; To create the enabling environment through incentives in the marketing strategy to boost the attractiveness of Ryanair to customers across the world. Message Strategy The increasing demands of the business climate in the twenty first century are characterized by tough competition

Factors responsible for Industrial-Economic Revolution in America Essay Example for Free

Factors responsible for Industrial-Economic Revolution in America Essay The last decades of the nineteenth century saw tremendous development ion the industrial and economic sectors. The boundless economic expansion was triggered and augmented by the entrepreneurs like Carnegie, Rockefeller, J. P. Morgan etc. the innovations of the Thomas Edison. This scientific and technological adventures coupled with entrepreneurial risks and innovations introduced by great businessmen pushed America toward a new industrial era and helped it develop as an industrial-economic power. The history fabricated by many historians illustrates that late 19th century of American history is marked with the economic exploitations of robber barons† that deprived American citizens of the potential benefits of industrialization and collected huge profits for themselves. But some of the great industrialist and businessmen of the 19th century America like Carnegie, Vanderbilt, and Rockefeller helped America to establish itself on sound economic footings and constructed huge infrastructures of banks, railroads, steel mills and cities etc. Although these entrepreneurs were market oriented businessmen but whatever their ambitions and objectives were, they contributed in the industrial and business sector. Andrew Carnegie remained the greatest industrialist in American history. His entrepreneurial competencies and his business acumen were the foremost qualities that capacitated him to grasp every opportunity to build a well-advanced business empire. Livesays (1975) manifests that his ability â€Å"to recognize the potential of a new service or product and to seize upon an auspicious moment to associate himself with it. Time and again he manifested this acumen, shifting his talents from factory to telegraph, from telegraph to railroad, from railroad to iron and then steel, meanwhile investing his money in express companies, oil fields, sleeping cars, and telegraphs before he finally fused his energies and capital in Carnegie Steel† (19). Rockefeller and Morgan were the other businessmen who set an impetus for heavy industry; mass production and merger of small industries. They further capitalized on the new ideas, activities of scientist and technologists like Edison whose experimentation revolutionized the industrial world. Mergers and acquisitions were an important phenomenon that capacitated the American industry to grow by leaps and bounds. Morgan arranged the merger of Edison General Electric and Thompson-Houston Electric Company in 1892 and hence the great industrial conglomerate i. e. General Electric came into being. Morgan further established Federal Steel Company and later on merged it with Carnegie Steel Company. In 1901, he further assimilated many small steel and iron mills to establish the United States Steel Corporation. In this perspective, life of the laborers in this industrial domain was subject to long working hours and dangerous working settings. Several of the policies of the industries had only obligations for the workers but there rights were never recognized and granted. This resulted in the low production output as workers were not satisfied. This background led many labourers to try to institute the rights of the workers in the form of labor unions regardless of well-organized resistance from entrepreneurs and the courts. After the recognition of these labor unions, collective bargaining resulted in much improved wages and working conditions for the laborers as well the productivity. So the industrial development further progressed. So it is quite clear from the above-mentioned facts and supported arguments that American industrial and economic development in the last decades of the 19th century was primarily due to the endeavours of the great entrepreneurs, scientific and technological innovations and the emergence of labor unions.

The company I have chosen to design database software for is called :: Computer Science

The company I have chosen to design database software for is called Multi-installations. They are a private limited company that specializes in the manufacture and installation of high tech security doors and screens. 1.1 Introduction The company I have chosen to design database software for is called Multi-installations. They are a private limited company that specializes in the manufacture and installation of high tech security doors and screens. They do many mail shots per month and send up to four brochures to any company/client within a specified department. The company have often made mistakes as to when they do a mail shot many companies receive the same brochure twice or receive a brochure that they do not require. 1.2 Investigation At the moment there is not a current computer based system in place. Although every time a mail shot is done the company logs this manually in a book and record what brochure was sent to which company. The current problem is that every time a mail shot is done someone must look through the books previous records to see if a particular brochure has been sent to that particular company. This is proving to be a long method as often the person checking the book misses out a company that has already been sent that particular brochure, and this results in the company loosing out as more brochure are used up, and the company receiving the brochure will simply be annoyed with the amount of brochure s receives from Multi-installations and simply throws them away. I asked the company the following questions: 1. What sort of manual system is there in place at the moment? 2. How is the data recorded when a new company needs to be sent a brochure? 3. How is the data stored and can it be accessed easily? 4. Is there a backup copy of your manual system? 5. What problems are you having with the current system? 6. What functions would you like the new database to perform? 7. Will the information in the database need to be protected that only specific people have access to it? 8. Do you think the new computerised system will save time and money? The main problem with the current manual system is that every time a new company is sent a brochure it must be logged in a book. This book contains lists of companies that have already been sent that specific brochure. The current user must look through all the lists to see if that company has been sent that specific brochure. 1.3 Requirements of the New System

Role of Technology in Sales Management

Technology is an absolute need we cannot escape from. Let’s just say, it has a very big role in most aspects of our lives. In other words, it answers most of Mankind problems. Across centuries technology evolves. The importance of technology is aiming for comfort of use in whichever form it is. It always directs for easiness in life. Take the mobile technology for example. The faster the world is moving, the more hi-end the features are offered. Laptop gets thinner and smaller. It becomes more compact every year and offers more capabilities and top performance. One of the biggest challenges currently facing sales management is how to effectively and affordably train a large and/or geographically dispersed sales force. †¢24-hour access. Through the Internet which is available 24/7. Management can make sales of new product, services or product updates. Customers can access the web from their offices, homes or remote Internet locations at their convenience, at a time that best fits their schedules and maximizes comfort, reduces stress, and most importantly, allows them to purchase something even after business hours. Easy management of geographically dispersed teams. Managing a geographically dispersed team is always a problem, with training being one of the more significant struggles. By employing modern day technologies, however, sales management can increase sales performance while balancing the time required for productivity. Through database reporting system, they can view the progress of a sales team anywhere in the world. †¢In stant new product information and current product updates. Once of the biggest headaches for companies is the lag time between finalizing a new product or service and getting their sales force up-to-speed and actively selling it. With modern technology in Sales, it is like a big aspirin tablet for this headache, and can eliminate it. When the new product or service is finalized, management can create a features/benefits using technology for their salespeople to complete. Depending on the complexity of the offering, salespeople could competently sell the product the next day. Instant results measurement. Sales persons can receive instant assessment of their performance at any given time. They can review assigned areas and given tasks. This will help ensure understanding and retention of the information, making them more productive salespeople. For management, this instant feedback feature provides a method of tracking individual progress and a benchmark for individual and team success. †¢Economical, low relative cost. Sales team can train online which produces a strong economic savings, too. Oftentimes, airfare, hotel stays and per diem costs equal, if not surpass, the investment in actual training. With online training, these costs are eliminated. And if you are large corporation, the cost involved in simply producing printed material and sending it to the sales force can be tremendous. What's more, salespeople can remain productive in the field, serving their customers without being pulled away for training.

I Used to Live Here Once by Jean Rhys †Analysis Essay

To what lengths will someone ever remember their home and recognize the things they’ve once known? Stories have been used throughout the ages to not only create a tale that can cause to the reader great imagination and wonders, it is also common for them to hide several meanings and twists to the adventure. Through the portraits of her life, and the perils of her adventures, Jean Rhys’ has incorporated many of the paths of her life into the illustrations she had developed into short stories. These representation of her original life represent the strong and key points of her journey where she had felt abundances of emotions; many of which were transcribed into very short tales such as ‘I Use To Live Here Once’ where you may notice the precision on the details, the excess of description on the author’s view and imagination, as well as the direct correlation with herself. The following story entitled as mentioned, tells the tale of a woman returning back to a distant memory, and finds two mysterious figures that will enlighten her truth. Further opinions will be referred to as a base to the literal analysis of the story, in order to understand the feelings of the author. Jean Rhys’ includes a particular genre and writing style in this short story that is built around her personality, the author’s use of the ending helps to symbolize the connection with her life whilst using specific types of imagery and juxtaposition throughout the story. The story debuts on a quite simple scale with one description leading to another where each receive a thorough scan, to which we may notice several types of similes and metaphors used in order to express the themes and tones of the short story. The gradual increase of the ‘truth’ hidden at the end of the story can be understood as you proceed the reading through the use of these writing techniques; these reverses of ‘meaning’ give away odd particularities throughout the whole story: â€Å"She stopped and looked towards the house that had been added to and painted white. It was strange to see a car standing in front of it. (The New Windmill Book, 1994). In this passage we understand that the main character is familiar with the house to begin with and have noticed several changes, this sets a doubt to the reader where the question is raised on what is the relation between the main character and this house. There have been some interference in her writing due to personal problems work as considered by Castro (2000), these interruptions have caused Jean Rhys’ novels to be highly influenced by her perils, she had reached a period of hiatus in her writing life due to alcoholism and financial status. The story ‘I Used To Live Here Once’ has been written shortly after the author had gone back to Dominica to revisit her home to only find it burnt down and different to what she had once known. Being the only visit she had made back to her hometown, this has affected Jean Rhys’ view of her origin and roots. We understand throughout the story many of the correlation of the story with her life, as in one part where she describes the stepping-stones that the character in the story needed to step on to cross the river (The New Windmill Book, 1994, p. 57). By identifying her events and the ones in the story, we can create a relation between these stones and the several encounters with men that the author had. More relation can be made on the similarities between the main character of the story and Jean Rhys herself, such as the feeling of nostalgia shown throughout the entire narrative, especially when the woman in the story is describing the house and children by the tree. In one piece in the story, the heroin had characterized the sky as â€Å"Glassy†. We may confirm that there are some strong emphasis on this particular part of the story as the description of the sky given by the author releases information on the characters being in between two separate worlds (Brady, 2009); the implications stated behind that gap is her eventual situation as a ghost. Whilst the identification began when the explanation on the magnificent blue day was made, there is a notice on the exaggeration and contradictions between what the women in the story felt as it was immediately followed by the unusual illustration of the sky. Moreover, when identifying the nature of the other descriptions made in the story, this confirms the confrontation with the ‘glassy’ comment of the sky. This interpretation showed very strong emotions released by Jean Rhys as it may reflect some feelings of transparency and a lack of presence to the heroin even though she feels being physically present. Considering her involvement in the tale, many features in the story give up nformation on how does the story reflect on the personality of the author. For instance, by looking at the way she had described the environment surrounding the heroin in this story, we can connect through this some of the descriptions, which are majorly contained of effects of degradation and undetected figures, which have been noticed by the main character. These are several hints in connection to some of the traumas Jean Rhys had experienced in her life, as said by author Maren Linett (2005) â€Å"consider Rhys’s exploration of the dark subject of/in female masochism – not, as has been argued by some critics, as an individual psychological kink from which Rhys suffered†¦Ã¢â‚¬  these traumas has therefore raise more questions on Jean Rhys’ writing influence. Furthermore, her incorporation of the two kids in front of the house shows a lot on what and how the author thinks. As stated by herself in the biography, she finds the color black warm and gay whereas she finds the color white cold and sad (The New Windmill Book, 1994, p. 156) considering that she had lived in Dominica and that this story is taking place there, we can identify some forms of irony as she observes and desribes the skin of the children (Brady, 2009) as most of the Europeans who had been born in there had similar skin. Whilst reading the story once, the ending of the story generates a shock to the reader. There is some is some sort of a build up in this narrative, from one description to another, the descriptions that the woman makes creates images to which can imply on beauty of the day. This implies to the lecturer to reconsider the whole journey that the author had used to create symbolisms with her life. Considering the involvement of Jean Rhys’ life in the story, her point of view is revealed through the use of symbolism, to which readers can interpret the types of feelings that she is having in addition to the ones of the character in the story. From this, the sudden appearance of her death helps the reader understand the different implications of what the heroin felt, thus relaying to the connection with Jean Rhys life. As said by Myranda Grencinger (2012) the use of symbolism in this tale allows the emphasis on the ending, which had transported the theme of the narrative to the eyes of the reader; in addition, it had not only showed but also set the tone of the story. All in all, considering the author’s use of her writing style and techniques, genre and personality, we may conclude that the short story â€Å"I Used To Live Here Once† holds many secrets upon the feelings of the character. She had succeeded to include her particular techniques so that the reader can attempt to understand and reevaluate their view on a story. Whilst using specific types of imagery and juxtaposition throughout the story, Jean Rhys has been able to symbolize the connections with her life, thus showing more to the reader of the correlation between the woman and the author. However, none of these writings would create much sense and order to the story without the use of the ending revealing the true nature of the tale. Therefore, many understandings can be made on the life of the author through reading this narrative – but to which extent can an author always create portraits of their life in stories, and how clear these can be understand will eventually depend on the imagination, styles and adventures of writers such as Jean Rhys.

How to Focus When Youre Writing

How to Focus When Youre Writing How to Focus When Youre Writing How to Focus When Youre Writing By Ali Hale Do you ever find yourself distracted when you’re writing? I don’t think I’ve ever met a writer who could honestly answer â€Å"no† to that question! Whether it’s Facebook, Twitter, checking the news headlines, browsing a few webcomics, answering emails, ordering that book from Amazon you’d forgotten about there are so many distractions just a click away. The good news is, there’s plenty you can do to help yourself to focus as you write. I’ve split my suggestions into three different categories, so you can tackle whichever area you feel is holding you back the most (or whichever is easiest for you to change right now). They are: How to make your writing environment work for you What to do before you write What to do while you’re writing I’ve also included a bonus tip on something you can do after you write, to help you gradually focus better over time. How to Make Your Writing Environment Work For You #1: Get Away from Home If you normally write at home, try writing in a local coffee shop (or library, etc) instead. This cuts out a ton of potential distractions and a change of scene can make it much easier to be creative. Some of my best, most focused, writing happens when I get away for an afternoon, evening and morning at a local hotel. There’s no laundry pile, no dishes, no kids, no TV, and the wifi there doesn’t work on my ailing laptop. I can write for hours! Even if you can’t get away for very long, just an hour in a coffee shop might be enough to help you get past a creative block that you’ve been struggling with. #2: Get Rid of Intrusive Noise When I’m in the writing zone, I tune out pretty much everything (including my long-suffering husband). But getting into that zone in the first place can be tricky if there’s a lot of distracting noise going on. In our house, â€Å"noise† is normally the kids playing / fighting / singing at the top of their lungs. Maybe that sounds all too familiar to you – or maybe the noise you’re trying to block out is construction work going on nearby, or your roommate watching yet another repeat of Friends. Whatever the noise, a pair of headphones will help (I like in-ear ones, because they’re cheap and act a bit like earplugs to muffle external noise). It’s entirely up to you what you listen to: some writers like to focus with ambient sound from a site like Noisli.com; others like movie soundtracks; still others pick a particular artist, album or even song that fits with the mood of their work-in-progress. Do whatever works for you. #3: Sit at a Desk or Table If you normally write while sitting on the sofa, or even while lying in bed, try sitting at a table or desk instead – even if that means clearing some space or rearranging a room. You might find it makes a huge difference to your concentration levels. As well as feeling more like a â€Å"work† space, a seat at a table or desk is likely to be better for your posture than hunching over with your laptop on your lap, or lying in bed with your laptop propped up on your knees. (If you do decide to stick with your sofa or bed, though, you might want to   look into something like a laptop bed tray to make it easier to write there.) What To Do Before You Write #4: Make a Plan Whatever you’re about to write, you need a plan. That might be a few words scribbled on a sticky note, or it might be a detailed document outlining your whole book. But whatever your plan looks like, it’s a vital tool for keeping you on track and focused. If you begin writing without a plan, it’s all too easy to lose focus. You don’t know where you’re going next – and as soon as you come to the natural end of one train of thought, you’ll probably find yourself getting distracted by something that has nothing to do with your writing at all. #5: Set a Goal for Your Writing Session What do you want to achieve during your writing session? If you’re writing, say, a blog post, you might simply want to work through your plan – but if you’re working on part of a longer project, you may need to come up with a specific goal. For instance, if you’re writing a novel, your goal might be â€Å"write the first 1,000 words of chapter 10† or â€Å"write the scene with Jo confronting Dwayne†. If you find that setting goals can be daunting or off-putting rather than helpful, you might want to set a â€Å"minimum† goal and a â€Å"stretch† goal – that might be â€Å"write 200 words† as the minimum and â€Å"write 1,000 words† as your stretch goal. Even if you only achieve the minimum, you can still give yourself a pat on the back. #6: Decide How Long You’ll Focus For You don’t necessarily need to work with 100% focus for the whole of your writing session. You might decide to focus for 25 minutes, then take a 5 minute break. (Those particular time intervals are part of the Pomodoro technique, which you might find helpful.) Set a timer to keep you on track as you write. While the timer is running, your job is to only write – you can’t check emails, go on Facebook, and so on. It might feel surprisingly hard at first to stay focused in this way, but you’ll soon find it becomes more natural. If you’re fighting a long-entrenched distractibility habit, you might want to use an app like Freedom.to to help you – you can block specific websites, or even the whole internet, for a period of time. What to Do While You Write #7: Keep a â€Å"Distractions† Notebook to Hand One simple tool that I find very helpful is a notebook, diary or even scrap of paper where I can jot down distractions. These are often things I need to remember to do (â€Å"Order Le Guin book† is on my list right now, because as I was drafting this post, I remembered that the science fiction book group I attend is meeting in a couple of weeks) You can use a distractions list not only for â€Å"to do† items, though, but also for impulses that crop up. Stuff like â€Å"see what’s new on xkcd† or â€Å"look up next season of Lucifer† can go on your list, too! Once you get to a break, you can delve into some of those distractions, guilt-free. #8: Don’t Stop to Look Things Up How often are you writing a blog post (or a scene of your novel, or a chapter of your book) – only to realise that you need to look up a name or a fact or a link? And how often do you stop, look it up and end up spending the next half an hour in an internet rabbit-hole? I do this more often than I’d care to admit! But as much as possible, I try to not look things up when I’m writing. Instead, I put a [note to self] in square brackets in my draft, so I can come back and insert the name/fact/link/etc later on. Here’s an example from the draft of this very post: #9: Don’t Edit While You’re Writing I know you’ve been told this one already, but it’s a piece of advice that always bears repeating: don’t edit while you’re writing. Is it okay to occasionally backspace and fix a typo, or restart a sentence that somehow came out wrong? Sure. (Though some â€Å"don’t-edit† purists might disagree with me!) However, if you draft a paragraph, change three sentences, draft another paragraph, cut everything you’ve written so far and start again you’re not going to get far. If you change your mind about something as you’re writing, just pop the section you’re unsure about into italics. Make a quick note about what you’re thinking about changing (e.g. â€Å"remove John from this scene†) and then proceed as if you’d already made that change. That way, you don’t lose momentum – and you don’t waste time editing something that you might later decide to change yet again. What to Do After You Write #10: Record How Your Writing Session Went If you’ve never tried keeping a writing journal before, give it a go. You could have a document on your computer where you jot down how you got on, you could make an entry in your diary, you could use a notebook whatever works for you. Each time you finish a writing session, take a minute or two to note what went well and what didn’t quite work out. For instance, â€Å"started well but got distracted half-way by answering an email from Jenny† or â€Å"took ages to get going but really got into the flow after a few paragraphs†. If you keep up your journal for a few weeks, you’ll find that you can spot patterns – and that you become more aware of what does (and doesn’t) work for you. All writers can focus, and often, being distractible is simply a bad habit. How could you make your next writing session a great one? Pick one idea – or more! – from the list above, and let us know in the comments how you get on. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Homograph ExamplesWhat to Do When Words Appear Twice in a RowPreposition Review #1: Chance of vs. Chance for

The Past of Pay is Paid

The Past of Pay is Paid The Past of Pay is Paid The Past of Pay is Paid By Maeve Maddox A reader expresses dismay at lapses in the spelling of the past form of the verb pay:    An article in the Burlington (VT) Free Press today had  this heading:   Isle La Motte to vote on spending repayed funds. [W]hen did repayed become an acceptable word?   The answer, of course, is that it hasn’t. Note: a Free Press reader pointed out the misspelling on the paper’s site: repayed Who buyed your English classes? and the misspelled word was promptly corrected. Our DWT reader offers another, more unfortunate example: My friends son received a report card from his teacher that read:   Tate payed attention in class.   Language changes and irregular verbs morph into regular verbs with -ed endings, but some words are in such frequent use that the older forms endure. It’s difficult to understand how someone educated as a teacher or a journalist could fail to master such a basic irregular spelling as paid. The OED does include the spelling â€Å"payed† as a form used â€Å"chiefly in the nautical sense†: pay: v. To smear or cover (a wooden surface or join, esp. the seams of a ship) with pitch, tar, or other substance, so as to make watertight or resistant to damage. Also (occas.) with over. Merriam-Webster lists â€Å"payed† as a past form used for another nautical expression: pay: to slacken (as a rope) and allow to run out For the everyday sense of pay as remuneration, the past tense is paid. Two other common verbs ending in -ay that also change the y to i in the past are say and lay: say/said/have said lay/laid/have laid Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions26 Feel-Good Words

Assignment 3 Example | Topics and Well Written Essays - 500 words - 2

3 - Assignment Example The guide provides resourceful details on the manner in which fires relating from terrorist attacks could be handled in the most appropriate ways that would minimize the impact of the damage on the general population. The value and relevance of the guide is based on the fact that it was developed following the lessons learnt from the challenges and accidents that accompanied the botched attempts by fire fighters to contain the fires that resulted from the September 11 terror attacks on the World Trade Center (Westermann). For instance, some of the issues that are covered under the fire include the assessment of the fire departments capabilities, support needed to prevent the occurrence attacks, preparation of the fire department for the purpose of increasing the efficiency in responding to terrorist attacks (Westermann). Another important feature of the guide is the methods and strategies of responding to terrorist attacks. As such, it becomes important to consider the fact that some of the issues that connect to the control and management of fires are dependent on the agent’s abilities to apply the appropriate methods and strategies for the purpose of controlling terrorist attacks. It might be necessary to consider the fact that some of the issues that attend to the response to disasters are determined by the availability of resources and the capacity of the organizations to develop efficient response systems that are necessary to contain fire accidents while protecting the lives of the fire fighters. The information on safety is based on the reality of the dangers that are associated with terror attacks and the limited resources for engaging the challenges. . In essence, the fire departments are structured in ways that provide them with the means and methods of combating fires that occur in industrial areas and other zones that are generally believed to be susceptible to fires.

Law and policy for social work practice Essay Example | Topics and Well Written Essays - 1500 words

Law and policy for social work practice - Essay Example 2012, p. 1423). To provide better health and safety services to the children require all stakeholders to work together according to the laid down policies. It is important for the organizations and individuals to understand their roles in protecting and sustaining the interests of the children. Every action and decisions made should also be aimed at achieving the intended outcomes for the benefit of the child and the entire family (Johnson and Cahn, 1995, p. 16). Case Study Rochdale Child Abuse Case: Exploited Girls Faced ‘Absolute Disrespect† In Williams (2012, Rochdale Child Abuse Case) there is a case of an institution that deals with sexually abused adolescent girls in United Kingdom. The institution was faced with a situation in which some young girls were discriminated by the people who were supposed to take care of them. For instance, there were nine guys who had jointly slept with five girls after enticing them with material things and then added drugs in their in their foods (The policy, Ethics and Human Rights Committee. 2012, p.17). However, the protection council assumed that the young girls had submitted to the sexual molesters out of their own accord. Among the council members who were assisting the victims, three of them left their jobs. Most of the cases handled by the Rochdale were not adequately solved as was discovered by a Local Safeguarding Council. On contrary to the reasoning of the Rochdale council, the Crisis Intervention Team believed that the girls were abused by the rapists. Most cases are now transferred to Sunrise group who are presently assisting 106 teenager girls (Williams (2012, Rochdale Child Abuse Case) This case was faced with several quandaries, with one being the inability to distinguish the issue of young girls and those of adult ladies. For example the assumption that the young ladies had contended to sexual performance out of their own accord yet they were below majority age (The policy, Ethics and Human Rig hts Committee. 2012, p.13). These adolescents needed protection of the law under child Act which never happened. Also most of the staff members working with the group had left the organization before the issues were settled. Therefore, there was no one to confess in favour of the victims thereby resulting to injustice of the young girls. Consequently, the justice for the victims was delayed as the team sought for vital information to help them convict the suspects as anyone who have not attained the age of 18 years (Williams (2012, Rochdale Child Abuse Case). The 1989 and the 2004 children Acts refers to a child Section 17 of the Children’s Act 1989 define â€Å"children in need† as those who are not able to achieve a satisfactory level of health or development, those development has been impaired, those who lack service. Under section 17(10) of the Children Act 1989, the disabled are also referred to a children in need (Oxford Journals, 2012, p.1437). The various poli cies set out in the children act 2004, indicates that the child should be health, stay safe, enjoy and achieve, make a positive contribution to the society and be able to sustain themselves economically in future. Children need to feel loved, valued, and supported by a chain of individuals who are reliable and shows affection. They also need to feel respected, understood, listened to and to have their emotional feelings being considered and attended to. In the case of Rochdale, the institution neglected children who had been victims of rape