Development of Chinese Market Economy

Development of Chinese Market Economy With the development of Chinese market economy and increasingly important role of the marketing process, multinationals have launched a large-scale action, the Chinese market has become the centre of global strategy of transnational corporations. Nowadays, multinational corporations have become the main opponent of domestic enterprises, competing with domestic companies, meanwhile they are also faced with the local heated competition. The German Deputy Consul General stationed in Shanghai, Dr. Peter Kreutzberger had made a questionnaire survey on all German companies in China, drawing one of the conclusions is: most German companies in China experienced more intense competition in China than in Germany, and the Chinese market competes more intensely than the European market. Unilever Chairman Mr. Le Mengneng also said: Competition in China, people who from around the world, you need to release that local competition face has become more and more powerful. Competitive pressures will n ot decrease, and not scare us, but life will not be easy certainly. In China, such a pattern of competition, International brands are capturing territory. China has registered more than 160 million trademarks, and more than 20% are foreign brands. These foreign brands are changing patterns of competition to adjust competitive strategy in China(Ping Chenzhu,2005). Aggressing expansive trend of transnational corporations, however, why in general multinational companies seems to be more competitive than local companies? Where is their competitive advantages? With regard to multinational companies, their competitive advantages may come from technology, capital, talent, channels, management, marketing, or the one aspect of brand, or few aspect. But what are multinational companies depending on success in China? In short, it is brand, they have a strong brand competitiveness. Brand is power, and brand marketing strategies for multinationals to help them achieving the success of expansion. In the 21st century, the global brand has entered the era of international competition. Supposing enterprises want to gain advantages in the competition, it must attach importance to brand marketing. Brand as an important means to carry out marketing activities, making their products uniqueness in the competition, moreover, in the course of business, this way is useful to long-term profitability and maintain its position in the market. Especially in the fierce competition, an era of homogeneous goods, brand has increasingly become the most powerful weapon for competition (Dou Guangli,2004). Furthermore, the cultural taste of brand image and level decided by brand awareness, reflecting the pursuit of company and spiritual insight, becoming the key to winning. So far, many Chinese enterprises have not established the correct concept of brand awareness, and the branding of export products and brand value are low, resulting in poor product sales. Chinese companies should be based on their own conditions and characteristics, improving the sense of brand competition, implementing brand marketing strategy. If it can turn Made in China into Chinese brand, it will occupy larger international market, receiving good results. LOreal Group, for example, analysis of the brand marketing status of transnational corporations in China, including multinational brand marketing bring advantages to the Chinese market. Whats more, establishment of brand for brand marketing strategy and importance on promotion. By means of having successful experiences of others to go by transnational corporations and comprehensive analysis, combining with the contemporary brand management theory, posing Chinese companies how to enhance brand marketing and development of new trends in the future. Proposed Research Methods In the study method, this article uses a comparative analysis method and empirical research method, through the exploration of relevant theoretical research, exploring relevant theory about the development of multinational corporations brand marketing; and combine with the brand marketing status of Chinese corporations and strength level. In the perspective, revealed that the measure of brand marketing of development of Chinese company and future trends. Bibliography Alexander,B. (1992). How Brand Image Drives Brand Equity. Journal of Advertising Research,PP.32. Keller,K.L.(1993).Conceptualizing, Measuring, Managing Customer Based Brand Equity ,Vol.57, (1). Gui Zhuchun.(2005).Promote brand image,pp.7. Wei Fanguo.(2005).Chinese company Face transnational mergence,pp.8. Ping Chenzhu.(2005).Brand management. China development. Dou Guangli.(2004).Brand competitiveness. University of Chinese people. Philip,K.(1997).Marketing management. University of Chinese people.

Scheele and Oxygen :: essays research papers

Oxygen Vital to life, a necessity to combustion, and the component of innumerable compounds, oxygen is by far one of the most important elements. Astoundingly, Oxygen makes up a fifth of our atmosphere, 49.5% of all compounds on Earth contain oxygen, makes up about 2/3 of our body, yet human kind has only know of it since 1977 (http://pearl1.lanl.gov/periodic/elements/8.html). Ironically, within a period of a couple of years, three different men had stumbled upon the vital element. Carl Wilhelm Scheele, a Swede, made the initial discovery. However, Joseph Priestly, the man generally attributed with the discovery on the basis of his works being published first, discovered it in 1774. Neither of them quite understood it though, and only a French man by the name of Antoine Lavoisier who would be the first to fully understand it and disprove the old à ¢Ã¢â€š ¬Ã…“phlogistonà ¢Ã¢â€š ¬? notion (Priestly Joseph 4). Nonetheless, Carl Wilhelm Scheele was still the first to discover oxygen, a disc overy that would be one of many in a rich life. William Scheeleà ¢Ã¢â€š ¬Ã¢â€ž ¢s life was one of humble beginnings. Born on December 19, 1742 he was one of a pack of 11 children. His formal training or education in science was of the bare minimum. By the age of fourteen, a firm by the name of Martin Anders Bauch in Gothenburg had accepted him as an apprentice as a pharmacist. This initial access to various chemicals, compounds, and books gave Wilhelm Scheele just he start he needed for beginning his career into chemistry. When the firm changed hands, Carl Wilhelm Scheele took a job with another company name KjellstrÃÆ' ¶m where, once again, he was provided the mean and permission to experiment. Scheele once again changed positions and moved to Stockholm where he continued in a pharmacy. Here his first discoveries were made (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). In 1769 with the help of a man named Anders John Retzius, Scheele isolated tartaric acid, a substance used on lenses, from cream of tartar (Tartaric Acid 1). Scheele made his big break however in 1770. Through various methods, Scheele was able to isolate oxygen. His discovery of à ¢Ã¢â€š ¬Ã…“Fire Airà ¢Ã¢â€š ¬? precipitated numerous awards including a membership to the Royal Academy of Sciences, a position never before, and not even to present day to be given to a pharmacist (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). His home town, in an effort to keep him, also found him a place to set up his pharmacy.

India: Foreign Trade Policy

India: Foreign Trade PolicyAlthough India  has steadily opened up its economy, its tariffs continue to be high when compared with other countries, and its investment norms are still restrictive. This leads some to see India as a ‘rapid globalizer’ while others still see it as a ‘highly protectionist’ economy.Till the early 1990s, India  was a closed economy: average tariffs exceeded 200 percent,  quantitative restrictions on imports  were extensive, and there were stringent restrictions on foreign investment. The country began to cautiously reform in the 1990s, liberalizing only under conditions of extreme necessity. Since that time, trade reforms have produced remarkable results. India’s trade to GDP ratio has increased from 15 percent to 35 percent of GDP  between 1990 and 2005, and the economy is now among the fastest growing in the world.Average non-agricultural tariffs have fallen below 15 percent, quantitative restrictions  on import s  have been eliminated, and foreign investments norms have been relaxed for a number of sectors. India  however retains its right to protect when need arises. Agricultural tariffs average between 30-40 percent, anti-dumping measures have been liberally used to protect trade, and the country is among the few in the world that continue to ban foreign investment in retail trade. Although this policy has been somewhat relaxed recently, it remains considerably restrictive.Nonetheless, in recent years, the government’s stand on trade and investment policy has displayed a marked shift from protecting ‘producers’ to benefiting ‘consumers’. This is reflected in its  Foreign Trade Policy for 2004/09  which states that, â€Å"For India to become a major player in world trade †¦ we have also to facilitate those imports which are required to stimulate our economy. â€Å"India  is now aggressively pushing for a more liberal global trade regime, e specially in services. It has assumed a leadership role among developing nations in global trade negotiations, and played a critical part in the Doha  negotiations.Regional and Bilateral Trade AgreementsIndia  has recently signed trade agreements with its neighbors and is seeking new ones with the East Asian countries and the United States. Its regional and bilateral trade agreements – or variants of them – are at different stages of development:   * India-Sri Lanka Free Trade Agreement, * Trade Agreements with Bangladesh, Bhutan, Sri Lanka, Maldives, China, and South Korea. * India-Nepal Trade Treaty, * Comprehensive Economic Cooperation Agreement (CECA) with Singapore. Framework Agreements with the Association of Southeast Asian Nations (ASEAN), Thailand and Chile. Preferential Trade Agreements with   Afghanista, Chile, and Mercosur (the latter is a trading zone between Brazil, Argentina, Uruguay, and Paraguay). World Bank InvolvementAs a number of research i nstitutions in the country provide the Government with good, just-in-time, and low-cost analytical advice on trade-related issues, the World Bank has focused on providing analysis on specialized subjects at the Government’s request.In the last three years, the Bank has been working with the Ministry of Commerce in a participatory manner to help the country develop an informed strategy for domestic reform and international negotiations. Given the sensitivity of trade policy and negotiation issues, the Bank’s role has been confined to providing better information and analysis than was previously available to India’s policymakers.World Bank ReportsOver the last two years, the World Bank has completed two reports:Sustaining India’s Services Revolution: Access to Foreign Markets, Domestic Reforms and International Negotiation:  The study concludes that  to sustain the dynamism of India’s services sector, the country must address two critical challen ges: externally, the problem of actual and potential protectionism; and domestically, the persistence of restrictions on trade and investment, as well as weaknesses in the regulatory environment.From Competition at Home to Competing Abroad: The Case of Horticulture in India:  This study finds that the competitiveness of India’s horticulture sector depends critically on efficient logistics, domestic competition, and the ability to comply with international health, safety and quality standards. The study is based on primary surveys  across fifteen Indian States. A third study, dealing with barriers to the movement of professionals is under preparation.The Bank has also held a number of workshops and conferences with a view to providing different stakeholders with a forum to express their views on trade-related issues. | | | | | Permanent URL for this page:  http://go. worldbank. org/RJEB2JGTC0| | Publications| * Studies on India-Bangladesh Trade (Vol. 1 of 2)   * Studie s on India-Bangladesh Trade (Vol. 2 of 2)   * Sustaining India's Services Revolution  | | | | | | * Home  |   * Site Map  |   * Index  |   * FAQs  |   * Contact Us  |   * Search  |   *   RSS|

Balancing The Federal Budget Process - 2278 Words

Balancing the Federal Budget Luis A. Santiago-Gaetan, Abby Baumann, and Erin Kirchner University of Massachusetts-Amherst Introduction This is Red Team’s joint paper on balancing the budget of the government of the United States of America. Red Team’s (from here on we/our) position regarding balancing the budget and reducing the federal deficit varies slightly. In many ways some team members believe that the federal budget is much like any other budget, with a set amount of money coming in, a set of expenditures that are â€Å"mandatory†, and the choice to save any money left over for emergencies, or spend it on those things that aren’t mandatory. Some team members also believe that increasing taxes or cutting spending alone will not effectively reduce the deficit and balance the federal budget. However, the federal budget process is a complex one. How, where and when does the federal budget process originate? The first step in the Federal budget process as required by law is the President’s Budget Request, initiated every February. The purpose of this budget request is to allow the President to make recommendations pertaining to how much money the federal government needs to operate successfully, how much money the government needs to collect, in the form of tax revenue, and how much of a budget surplus or deficit the budget will have for the following fiscal year. The second step in the budget process is the Congressional Budget Resolution, which is drafted by the HouseShow MoreRelatedBalancing The Federal Budget Process2282 Words   |  10 PagesProject Joint Paper: Balancing the Federal Budget Luis A. Santiago-Gaetan, Abby Baumann, and Erin Kirchner University of Massachusetts-Amherst Introduction This is Red Team’s joint paper on balancing the budget of the government of the United States of America. Red Team’s (from here on we/our) position regarding balancing the budget and reducing the federal deficit varies slightly. In many ways some team members believe that the federal budget is much like any other budget, with a set amount ofRead MoreThe Role of Federal Agencies in Fighting Digital Crime Essay827 Words   |  4 PagesExplain the existing challenges that result from the independent nature of these agencies, as well as the other factors that are common to each of them. In the United States, local, state, and federal law enforcement agencies, including FBI, Department of Homeland Security, among others, have taken on roles to fight computer crimes and terrorism. 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He carefully sought to distribute powers in a way that prevents any one faction from dominating. Under this system, the President can appoint federal judges, grant pardons, veto bills, propose laws, reject part of bills, etc. Equally, the Congress can override presidential veto, impeach the President, ratify treaties, etc., and the Courts can declare laws and executive orders unconstitutional.Read MoreCost Budgets And Preserving Departmental Performance1293 Words   |  6 Pagesdecreased government spending and â€Å"skinny budgets† have inundated the news as of late. The Trump administration seems intent on slashing government spending across the board. With the introduction of the Presidentâ₠¬â„¢s proposed budget, it is evident that dramatic cuts are looming—ushering in a new approach to shrinking the size of the federal government. With all the buzz, government agencies will need to find new ways to slim down their departments while also balancing their objectives and fulfilling their