Coca Cola Marketing Essay Example | Topics and Well Written Essays - 750 words

Coca Cola Marketing - Essay Example While Coca-Cola remains mindful of all its responsibilities, its constant endeavor is to maximize long-term returns to the shareowners. As an organization, Coca-Cola takes due care about people's health and well-being. The company aspires to make a positive difference in people's lives. It also seeks to help them lead active and healthy lifestyles. The company not only supports programs that encourage active living but also plays a leading role in identifying and implementing solutions to combat the issues of obesity. Product Portfolio The company has in its product repertoire more than 3,500 beverages ranging from diet and regular sparkling beverages. Over the years, the company has added still beverages like 100 percent fruit juices and fruit drinks, water, sports and energy drinks in its product portfolio. Teas, coffees, and milk-and soy-based beverages are slowly but surely increasing as a proportion of the total product portfolio of the company. Amongst all its brands, companyâ €™s namesake brand Coca-Cola, popularly known as Coke, remains the company’s most popular and biggest-selling soft drink in history. Along with the Coca-Cola, which is the world’s most valuable brand, the company owns and markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. The Company's product portfolio also features 15 billion dollar brands including Powerade, Minute Maid, Simply and Georgia. One of the most recent successful launches for the company has that been of Coca-Cola Zero. The company, in 2009, sold more than 600 million cases of Coca-Cola Zero globally. The company's beverages are reportedly consumed at a rate of 1.7 billion servings a day. Mission of Coca-Cola Armed with numerous quality beverage brands that anticipate and satisfy people's desires and needs, the Coca Cola Company’s stated mission is to refresh the world, inspire moments of optimism and happiness, to create v alue and make a difference. Positioning of Coca-Cola Coca-Cola has been positioned as a brand that inspires creativity, passion, optimism and fun. Customer Snapshot The vast array of beverages from the stable of Coca-Cola satiates the diverse and ever-changing needs of millions of consumers around the world. The company has its distribution channels in over 200 countries of the world and its products cater to consumers of different demographic profiles and to consumers belonging to different socio-economic classes. Historically the company’s brands catered to the youth only. However with the addition of numerous products, sportspersons, health conscious, adults form consumers of the company. Competitive Analysis and Market Share The decades old competition between Coca-Cola and Pepsi has been referred to as the ‘Cola Wars’. These two beverage behemoths have been arc rivals and have indulged in what may be termed as a ‘brand vs. brand’ battle in all t he markets in which they operate. Globally, Coca-Cola has a slight edge over Pepsi, even though the market share situations may vary in different geographies. In the U.S market Coca-Cola has a market share of close to 43 percent vis-a-vis 30 percent market share of Pepsi. Numerous other players share the rest of the 27 percent market share. Marketing Budget The Coca-Cola Company does not divulge the amount it spends on advertising by country, brand, or media

I will upload the Info to who I need to send it to when get to the Essay

I will upload the Info to who I need to send it to when get to the step - Essay Example The popularity of the social networking culture may seem to picture a different story but the fact remains that online friends can never take the place of real life friends and seldom provide the comfort that real friends provide. Being a part of a social-networking group I never mind adding new friends on receiving friend-requests from people I have met once or twice or sometimes never met at all, but the truth is I myself consider it a social networking group rather than what we call a friend circle. I will never be comfortable sharing most of my matters over the internet than I am sharing face to face with my own friends. Many of us will agree that the people we meet online are less close to us as compared to those relationships we have offline. Online friendships are though totally unsatisfying. In many of my friends’ cases I have known people who have considerable comfort levels with online friends and they are quite satisfied but still the place of the online real life f riendships stands far in comparable to those online friends. To understand the impact of internet on the social relationships of the people, we need to analyze two main evidences. First is the effect of computer mediated communication on the social relationships, i.e., what is the quality of the communication established on the internet compared to that of communication through other media .Also, the sustainability of such relationships made on the internet to that of our personal and face to face relationship with friends .Secondly, we need to understand how computer mediated communication effects one’s mix of social interactions and relationships. The communication impact will be very different in case of computer mediated relationships as compared to the traditional relationships and communication with well established friends. However, people may argue the usefulness of this type of relationships stating the convenience of communicating and getting the work done on the in ternet. To some extent, it is also true, information technology advancements are responsible for the current globalization effects in trades and businesses across the globe. The growth in information technology has today enabled users to get the work done in any part of the world at the click of a button and make huge profits in business by communicating on the internet. But, the reliability of the work done is much better in case of telephony or face to face conversation. I am sure many people will agree to the fact that it was easier to get their works done by telephony conversation or personal meeting while internet conversation simply contributed exchange of information. In my personal case too, I have inferred that the nature of relationships online and offline is varied to a great extent. Communication with online relationships is less frequent and weaker than that of offline relationships. This frequency of communication predicts psychological closeness to offline acquaintanc es and there is seldom rather nil closeness in case of online relationships. Over the internet too we tend to communicate frequently with established real life friends than sharing with online partners. Despite of this people do not not have a sense of belonging for these members, they can communicate well, share their interests and exchange information on the internet but

Mary Shelleys Frankenstein Essay Example for Free

Mary Shelleys Frankenstein Essay Shelley wanted the audience in this scene to feel greater sympathy for the monster as he is turned away yet again by mankind because he is simply judged too quickly because of his appearance. Branagh remains true to Shelleys intentions in this scene by making the monster appear heartbroken. Cries echo through the forest, he runs with a limp through the forest away from the house and collapses on the ground as soon as he thinks he is out of sight from the family. These things were very good for building up sympathy for the monster. This scene is also where we see the monster beginning to change. He goes back to the house and sees that the family have fled their home, this makes the monster so angry and upset that he sets fire to the cottage and swears that he will have revenge on the man who made him, so he reads the journal left in his jacket and goes to Geneva to get his revenge on Frankenstein. Branagh made this part of his film very dramatic by using very fast powerful music against the roaring of flames and black smoke that engulfed the cottage and the monster stood in front of the cottage looking fiercely at the flames with a look of anger in his eyes. This is good because it shows that the emotions and feelings which the monster has been hiding are all being forced out of him because he is determined to find answers to all the questions he has about his life and this is exactly how Shelley intended this scene to look as the monster suddenly realises his purpose of life is an experiment. When the monster kills William and sets up Justine Branagh managed to plan this very well because Shelley wanted the monster to kill the little brother and also be able to plant it on Justine without losing sympathy from the audience for the monster and Branagh is able to do this by not actually showing the monster killing William. In the next scene the monster and Frankenstein meet in the mountains, the monster has his chance to get his answers from the man who made him. The monster comes across as being very certain of his knowledge and his feelings. This appears to scare Frankenstein because he doesnt actually know why he did something so evil and didnt realise the greatness of the pain he had caused. Shelley wanted this conversation between the monster and Frankenstein to make the audience judge the monster as the good guy and Frankenstein as the bad guy. Branagh does this by making the monster talk and ask a lot more questions than Frankenstein. Frankenstein has a look of shock on his face throughout the conversation but the monster looks very certain and meaningful of everything he says to Victor, again making the monster seem superior to Frankenstein. Shelley wanted the audience to feel that the monster only did certain evil things because he was given emotions and senses but not shown how to use them and Branagh fits that into the film by the monster asking Victor Why he made him and brought him into the world to live and so very quickly and then left him to die. Shelley believed that no child should be bought into the world without being loved by parents; Branagh shows this belief of Shelleys by building up a father and son relationship and shows the father-like character abandoning an innocent child-like character. The monster asks one thing of Frankenstein and that is to have a bride that will look as ugly as him so that she would accept him for whom he is and vows that they will never be seen again. This again shows the maturity and sense of the monster. Frankenstein grants him this and promises he will have his bride. Frankenstein doesnt keep his promise and returns home to marry his bride and travel away with armed men on their wedding night so they will have protection if the monster does come to kill them which he promised he would if he did not get his bride. It is a dark and stormy night and raining very heavily which makes it very hard to see through the dark night, Frankenstein goes outside because he thinks he hears the monsters pipe playing and leaves Elizabeth on her own, quiet slow music start to play but it starts to get faster and louder which says to the viewer that the monster is close by, which he is because he climbs through the window and punches Elizabeth in the chest and pulls her heart out, spraying blood everywhere making a very gruesome sound and very nasty to look at. Frankenstein refuses to accept the death of his new bride so he takes her back to his laboratory and starts cutting up Justines body and stitching parts of her and Elizabeth together and revives her so once again we see all the gory bits of limbs being cut up and sewn together, as Elizabeth awakens she realises what Victor has done to her as the monster comes into the laboratory and mistakes her for his bride which victor had promised her, she becomes so angry and upset with the fact that she has been part of Victor playing God she sets herself on fire and runs through the house alighting everything. This scene is again highly over exaggerated, as it is very gory and horrifically unnecessary to the viewer. As Walton and his crew come to burn Frankensteins body the monster emerges from the distance and is offered by Walton to come with them, this being his first offering of acceptance to mankind, the monster says he was my father and decides to set himself alight upon Frankensteins body so that they burnt together. I think Branagh managed to remain true to most of Shelleys intentions of Frankenstein by portraying the monsters character as a very innocent, childlike character linking it all in very well with Shelleys beliefs she had before and whilst writing Frankenstein. Branagh definitely pandered to the accepted stereotype of the horror genre by showing a lot of close-ups of quite disturbing images and very horrific noises that went with the images that a book cant do. Branagh also used a very wide range of music that managed to fit into all the horrific parts of his film very well. Charlotte Tufnell 10M Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

First World Consumerist Role in Third World Sweatshops

First World Consumerist Role in Third World Sweatshops First World consumerism plays a role in the persistence of Third World sweatshops, yet there are conflicting thoughts on how the issue of sweatshops should be addressed. This paper examines sweatshops and perspectives surrounding the potential rectification of the issue, on what end this correction should be addressed, the consumerism aspect or in the sweatshops themselves. The Clean Clothes Campaigns (CCC, a movement to improve sweatshop conditions) processes and outcomes, private monitoring, and the roles and structures within sweatshops will support my argument proving that for sweatshops to be improved or removed, action must be taken within the Third World countries themselves. My topic of Third World sweatshops and First World consumerism is relative to globalization and just in time production because they create a large demand for the inexpensive and fast labour that sweatshops offer. There has been a recent clean clothes movement in which consumers have begun to boycott stor es that sell apparel produced in sweatshops. This method of protesting sweatshops is not beneficial and the alleviation of sweatshops in Third World countries requires the cooperation of the workers and an intervening power. Jill Esbenshades Monitoring Sweatshops addresses the roles of both workers and consumers within the global apparel industry. Esbenshade covers a broad range of aspects which influence sweatshops such as private monitoring of sweat shops, and interests of manufacturers, contractors, and workers. Private monitoring as a system is not successful in its attempts to improve sweatshop conditions because it does not prioritize the needs of workers, instead it prioritizes the needs of the manufacturers (Esbenshade 2004:89). Cheap and fast labour benefits manufacturers because it is an inexpensive way of supplying the just in time production system, putting fair treatment of workers in the back of their minds. Within sweatshops the interests of manufacturers and workers conflict, and those of the manufacturers prevail. Monitors have little training and are not trustworthy investigators as they have a history of being swayed by manufacturers to postpone assessments as it becomes close to crunc h time. They clean up sweatshops but only to the extent that prices do not have to be raised. Monitors do not institute changes or upgrades that will cost high prices or that will set back the factory in production time. The cooperation of monitoring firms is beneficial to the manufacturers because they pay the monitors wages (Esbenshade 2004: 97-98). As explained in Esbenshades Monitoring Sweatshops, the monitoring system is one with many holes, Who is paying the [monitoring firms] wages? The manufacturer is, and they ask them to turn their head when it is crunch time and they need to get production out (Esbenshade 2004:98). There are global movements to end sweatshops existing currently such as trade unions and NGOs, informal economy, the CCCs method of urgent appeals, and consumers roles in fair trade products and clean clothes. The CCCs use of urgent appeals and its manner of intervention is only beneficial for a handful of the sweatshops it enters, more often than not it results in factory closures, leaving people unemployed (Sluiter 2009: 185). Urgent appeals do have benefits, they are a good way to start a dialogue with companies, because they are about specific cases; companies cannot hide behind general answers but they are seldom cost-effective and also often end in factory closures (Sluiter 2009: 185). Many Third World populations are reliant on sweatshops because they provide mass employment and keep the economy afloat. As hard as First World populations may fight for the removal of sweatshops in the Third World, they are greatly needed because the jobs that they provide prevent laborers from starving, working as prostitutes, and begging on the streets (Rothstein 2005: 41). The informal economy that has developed has made the intervention of an outside force necessary. Steady jobs have been replaced by informal means of employment, giving workers the short end of the stick and no leg to stand on if their employment is being terminated (Sluiter 2009: 187). In the globalized sweatshop industry the workers are at the mercy of the manufacturers which proves that the CCCs methods are not useful because whether the sweatshop exists or not, manufactures will develop a new industry that is inexpensive and still exploits workers. The laws relating to working conditions and employment security must be altered and more strongly enforced rather than removing factory employment in the Third World all together. When an apparel company requires production, it offers a price to the manufacturers and then prices are cut and conditions are altered until the product is able to be produced for the price offered. Seeing as the main cost being paid by the manufacturers is wages, the goal can be reached by cutting labour costs (Esbenshade 2008:456). Working in an informal economy is usually the only option for workers in sweatshops. No employment contracts are composed so workers can earn below the legal minimum wage, are not paid on time, are expected to work beyond regular hours, and do not receive benefits of any kind (Sluiter 2009: 188). If a contract is written, it often exploits the worker and do not make exception for pregnancy or illness, and if a worker were to get sick their employment would be threatened as it would be seen as a violation of the contract. Gender based discrimination often occurs because a female employee is seen as a risky hire for several reasons. Gender-based discrimination is a tool for labour-market flexibility Sluiter explains, the long hours and low pay make it difficult for women to keep their family fed (Sluiter 2009:191). If any action should be taken to correct the use of sweatshops and the treatment of workers it should be to remove sweatshops from Third World countries and instate new businesses and a new way of involvement in the global market. Merely improving sweatshop conditions could be extremely detrimental to the over all economy of the country, but removing the businesses entirely without instituting a solution, could be as equally destructive. First World activists fight for wage increases in sweatshops, through the CCC for example, but victories on the Western front may turn into defeats when wage raises have been won in factories that subsequently shut down (Sluiter 2009: 184). Rothstein argues that First World intervention in sweatshops is not as beneficial as it is though to be, by stating, If Western activists succeed in forcing firms to raise wages, limit hours, or reject children as laborers production would cease and be replaced in the global marketplace by those not bound by Weste rn standards (Rothstein 2005:41). Although I do not agree that these sweatshops are a necessity in Third World countries, implementing improvements is the wrong way to go about correcting the abuses. Through corrections production will be reduced, yet if sweatshops are removed and a new system is brought about, a less corrupt means of production could grow and there could be a possibility of self sustainability. While mass boycotting of corporate giants that supply sweatshop produced apparel may be a powerful means of motivating manufacturers to pull production out of Third World countries, the outcome would be harmful because little would be left for them to participate in the global economy. It is a known fact that if the price of a commodity rises, the demand for it will fall. Therefore, if wages in sweatshops were increased, product prices would rise, consumption would diminish, and manufacturers would move elsewhere in search of cheap labour. Thus leaving a population unemployed and unable to participate in the growing globalization of the economic market. A large problem to do with instituting improvements to sweatshop conditions is that every change in the industry could have ripple effects on important aspects of the global trade economy as well as the economy and well being that effects workers in the Third World. For example, if children were to be banned from working in sweatshops families would not have enough money would become impoverished (Rothestein 2005:41). The seemingly improved conditions would spark many contradictions. Richard Rothstein argues in his piece Defending Sweatshops: Too Much Logic, Too Little Evidence that First World activists are ignorant of the perspectives and needs of Third World habitants. Sweatshop employment ensures the highest wage earnings in many underdeveloped and developing countries. Rothstein recalls a story of an Indonesian woman, Tratiwoon, who sells items found in the garbage for a dollar a day with her three year old son (Rothstein 2005: 41). Tratiwoon dreams of the day that her son is older and can get a job at the nearest sweatshop, because to these people a sweatshop represents a leap in living standards (Rothstein 2005: 41). Rothstein also argues that Americans get on their high horses about child labour but do not understand the context in which it is used and needed in the Third World (Rothstein 2005: 41). Child Labour Hawks remove children from sweatshop employment without comprehending the repercussions. Saving a young person from child labour may result in i mpoverishing an entire family or subjecting them to homelessness or starvation. Perhaps First World activism aiming to end sweatshops its fueled by guilt, woman and children are working at slave wages for our benefit- and this makes us feel unclean' (Rothestein 2005: 42). In reality, while First World consumers do experience benefit from sweatshop production, Third World laborers are dependent on sweatshop employment to maintain their quality of life. Sweatshops in underdeveloped countries are not looked upon negatively, jobs in these factories are admired and desired. The Neoliberal theories of privatization and deregulation have enforced the proliferation of the sweatshop and garment industry in the Third World. This occurs through a combination of weakening enforcement of labour laws and creating a dependency on export oriented employment as privatization limits job availability (Esbenshade 2008: 457). Workers needs are being overlooked in order for countries to do business, countries are literally competing for apparel contracts based on who has the more docile and lower paid workforce (Esbenshade 2008: 457). Employers minimize workers needs because manufacturers locate with non-unionized businesses and unorganized plans. In the time of globalization labour has been divided among class, gender, race, and nations, the growing diversity makes it difficult for workers to feel comfortable and identify with their co-workers (Esbenshade 2008: 458). Keeping workers isolated increases production and attachment, Workers are not brought together in ever-larger worksites where their common experience unites them. Instead they are separated into thousands of small shops isolated from one another by distance and anonymity, and often by borders and language as well (Esbenshade 2008: 458). It is unclear to sweatshop labourers who their enemy is, there are many exploiters both large and small and workers cannot rely on their bosses to protect them from this exploitation, as their bosses are at the mercy of far away corporations (Esbenshade 2008: 458). Esbenshades Going Up Against the Global Economy: New Developments in the Anti-Sweatshops Movement discusses United Students Against Sweatshops (USAS), a student run anti-sweatshop campaign that directs schools to do businesses with corporations that treat their employees with respect. USAS went through several phases of initiating their cause in universities, firstly forcing schools to begin only using businesses that disclose their name and location, secondly activists requested that universities adopt independent monitoring codes by joining the WRC (Workers Rights Consortium) (Esbenshade 2008: 459). The third phase is currently underway, students are pressuring universities to join the Designated Supplier Program which requires that manufacturers have special licenses to use factory facilities (Esbenshade 2008: 459). The aim of the USAS is to hold the manufacturers responsible for the conditions of their workers, and factories where workers rights are not being respected may be revealed (Esbenshade 2008: 459). The USAS is better than other anti-s weatshop organizations, rather than fighting for higher wages and better working conditions it selects only the better manufacturers to do business with. This may motivate manufactures of low standard factories to correct their ways in order to be hired by universities. Neoliberal policies have destabilized government protection of workers in developing countries, mainly introduced by the mandates put forward by the Inernational Monitary Fund and the World Bank (Esbenshade 2008:457). Governments that have become in debt have increased amounts of sweatshops and have weakened labour laws in order to expand their export commodities (Esbenshade 2008: 457). The work environment in sweatshops has become unstructured by means of enforcing labour laws, and while monitoring is taking place it is privatized, creating a relaxed relationship between the manufacturers (who pay the monitors wages) and the monitors. Monitoring is untrustworthy because working conditions are in the hands of the private sector who police themselves (Frank 2008: 35). T. A. Frank expresses his experiences as a private monitor in Confessions of a Sweatshop Inspector proving that inspections were not thorough or trustworthy the auditors who followed me found pregnant employees hiding on the roof and Burmese import workers earning criminally low wages. Whoops. (Frank 2008: 35). If a monitor can miss things such as these, it can be believed that the privatized monitoring sector is untrustworthy and not accomplishing what it claims to be its goal. Winston describes how the well-being of sweatshop employees is in the back of the manufacturers minds. After finding all sorts of violations in a Chinese sweatshop, the owner went on to explain that the exploitation of workers is necessary to fulfill consumer and economic demand. She stated, But really, its all about profit. If I paid my workers more money, Id have to raise the price to my buyers, the people who are sending you here to inspect my factory. Do you think they would accept that? (Winston 2005: 1124-1128). The current system of private monitoring is corrupted, and the CCCs use of urgent appeals are less than productive. It is clear that merely aiming to improve conditions have ripple effects on many other aspects of the globalized economy, and that raising wages or banning child labour in sweatshops would be detrimental to the country at stake. Currently, an organization that is moving in the right direction with its aim toward correcting sweatshops is the USAS, who only uses licensed manufacturers who recognize workers rights. The USASs methods may motivate manufacturers to clean up their factories to receive business deals from First World universities. Undoubtably the use of sweatshops needs to be corrected, and the method of going about this is to alleviate countries of sweatshops and introduce a new means of economic involvement and a new enforcement plan.

Document Quality :: GCSE Chemistry Coursework Investigation

Document Quality Measuring the rate of reaction, when dilute sodium thiosulphate solution and dilute hydrochloric acid are mixed. Hypothesis: I predict that the higher the concentration of sodium thiosulphate, the faster the rate of reaction. Aim: In this experiment I intend to test the collision theory. My aim is to see if the concentration of sodium thiosulphate will affect the rate of reaction. Introduction: In this experiment I will vary the concentration of sodium thiosulphate to measure the rates of reaction. I will be mixing different concentrations of sodium thiosulphate with hydrochloric acid, the collision theory says the reaction time will alter; this is what I will be testing. The collision theory tells us that the larger the surface area, the faster the reaction. So the higher the concentration the more atoms there are to react. There are 4 things that affect the rate of reaction, concentration, surface area, catalysts and temperature. Concentration can affect the rate of reaction by increasing atoms to collide with each other. The more atoms there are to collide, the faster the rate of reaction. In reactions where gases are involved, if you increase the pressure the particles will move closer together. The smaller the space in the container, collisions are more likely to occur. If the concentration is weaker, this means there are fewer atoms to collide. If an object has a large surface area, the reaction rate will increase as there is more surface area for the atoms to collide. I hypothesis that the more surface area there is the more space there is for the particles to react. Catalysts change the rate of chemical reactions but are not used up in the reaction. Examples of catalysts are enzymes, clay, and hydrogen peroxide. These all speed up certain chemical reactions. Enzymes are found in the human body, they are there to break down food and make digestion time shorter. Enzymes can also be found in washing powder, to break down food stains on clothes. Temperature can affect the rate of reaction to a great extent because particles vibrate more at higher temperatures. The more they vibrate the more chance there is that they will collide with another particle, thus causing the rate of reaction to increase. In a chemical reaction, the reactants collide with each other. Pressure This diagram shows us that the more pressure there is the more likely it is that the particles will collide. High pressure Low pressure More collisions as the particles are closer together Not many collisions Marble in dilute hydrochloric acid This diagram shows us that surface area does have an effect on the rate of reaction. 1 Large marble cube Marble cube split into 6 pieces In the experiment I carry out, I will change the concentration and see

Dream or Scream - Original Writing :: Papers

Dream or Scream - Original Writing The hottest day of the summer so far was drawing to a close a drowsy silence lay over the small houses in Forest Gate. Cars that were usually gleaming stood dusty in their and lawns, deprived of their usual car washes. The inhabitants of forest gate lay in their houses in the shade, windows thrown wide open in the hope of getting a non-existent breeze. I awoke suddenly full of adrenaline, I rose in my bed so fast that I did not see the wall above me, my head hit the wall so hard that it was like I was hit with a hammer over the head. A few seconds later I got up with my face all screwed up in my hands, where I had hit my head on the wall hard. I slowly opened my eyes then walked over to the mirror, where I looked inside thinking of why I had woken so early, eager for that day to come; I had waited a whole century for this moment to come. I turned left and looked desperately out of my window. It was like the day was painted all over again, the grass in my backyard sun-bleached with brightness. Whilst I stood there gazing out of the window engaged in deep thought of why my enthusiasm grew within me. As I looked down to the laminated floorboards that were growing lighter as the sky outside grew paler it had just then hit me that I was going to India for the first time in my life. It was that second that I had reacted and straight away I began to floss my teeth, brush them, and then I jumped into the shower. Around ten minutes later I ran down eagerly to see if anyone was awake, all of a sudden I came to a halt as though being pushed back aggressively, at the sight of what I was seeing, in the room opposite the bottom of the stairs (leading from the third floor to the second), my insides burned with flaming fire.

Organizational Responsibilities Essay

According to the American Medical Association (AMA) an impaired physician is unable â€Å"to practice medicine with reasonable skill and safety due to mental illness, physical illness, including but not limited to deterioration through the aging process, or loss of motor skill or excessive use or abuse of drugs, including alcohol† (API, 2011). The scenario presented for this assignment involves Dr. Smith a talented and skillful cardiac surgeon on staff at a local community hospital, who is currently engaged in a divorce. On multiple incidences, hospital staff members observed Dr. Smith to be intoxicated. On one of these occasions, a nurse observed him the night before he was scheduled to operate, inebriated, and notified her supervisor. On the morning of surgery, Dr. Smith called in sick. There is great concern on the part of the hospital administration that Dr. Smith may perform surgery in an impaired state, noting he recently has made errors during surgery. A Health care organization’s ultimate responsibility is to the patients it serves, and to make certain that physicians, either employed or privileged, are competent and functioning appropriately while providing quality patient care (Ohlsen, 2006). Under the doctrine of corporate negligence, â€Å"the hospital is liable if it fails to uphold the proper standard of care owed the patient, which is to ensure the patient’s safety and well-being while at the hospital† (Pozgar, 2010, p. 242). Hospitals hold certain nondelegable duties unrelated to the negligence an employee may commit. Two nondelegable duties include monitoring the quality of care rendered by the medical staff, and hiring and keeping competent physicians (Pozgar, 2010). Allowing Dr. Smith to operate with the knowledge that he has committed errors during the performance of†¦ [continues]